Elevate Advisory Partners
A clean, confident Webflow design for one of South Africa’s leading B-BBEE advisory firms.
Project Overview:
Elevate Advisory Partners is a industry leading B-BBEE consultancy in South Africa, helping businesses of all sizes apply for, manage and improve their company B-BBEE score.
The problem they faced with their previous website was that it was built in Wordpress, using a generic theme with outdated form integrations, making it difficult for potential new customers to get involved.
The goal was to design and build a modern, beautiful and high converting website in Webflow that would represent their company well and enable potential new clients to get in contact with them easily.
Approach:
The project brief was to design a modern, industrial styled, clean website that looks beautiful, functions well and converts potential clients.
The design approach of the website was focusing on minimalism, clean layouts, industrial architecture and loads of negative space and overall class.
We started by compiling a CI (Corporate Identity) pack for the client, including fonts, colours, image direction, letter heads, email signatures, and overall design assets for the client to use not just on the website, but across all marketing efforts.
Our approach to development is always to keep our code as semantic and clean as possible while eliminating unnecessary code bloat. For this reason we went with Webflow.com as the website platform. As the client would need to showcase past work, clients, manage a blog and team members, the Webflow CMS was the obvious choice for maintaining site content. For most of the site animations we used GSAP animation library.
